Having a website for your company is always a great addition for people to get to know your business very well. Nowadays, people seem to rely on the Internet for almost everything. Examples of such are finding jobs online, looking for the best vacation spots in certain areas, and locating the best school for college.
However, to have many netizens searching up your website, you must consider doing an SEO marketing strategy. Search Engine Optimization, or SEO, is a methodology of strategies, techniques, and tactics used to increase the number of visitors to a website. SEO is achieved by obtaining a high-ranking placement in the results page of any search engines.
In doing SEO to your company’s website, you have two choices. You either do it yourself or hire an SEO expert to help you with the content of your site. It is better to consider the latter than the former, for other people can have different ideas on certain things. However, before hiring the expert, here are a few questions to ask them before doing so:
1.) A Request for a List of Current and Past Clients
If you want to have the best to improve the content of your site, it is better to ask for their list of current and past clients first. Here you can have a proper reference that can help you gauge out how effective the SEO marketer is. In addition, you can verify if the person has worked with other SEO campaigns before.
2.) Ask How Will They Improve Your Search Engine Ranks
The expert should provide in the proposal the strategies that they will use to improve the site’s search engine rankings. As well as the projected time that will take them to achieve their client’s SEO goals. In addition, the proposal should include an initial technical review of the website so that the client can eliminate possible problems that could lower the website’s search engine ranks.
Also, ask if the consultant offers both an “on page” and “off page” optimization. “On Page” optimization is a process of making the website search engine friendly. It involves an improvement in the website’s URL and internal linking structure, including the development of the web page title, headings, and tags.
An “Off Page” optimization includes strategies that raise the website’s awareness of the site’s content in other online references, often done in blogs, social media platforms and press releases.
3.) Ask if they Adhere to the Search Engine’s Webmaster Guidelines
When hiring a consultant, it is better to hire one that adheres to a search engines posted webmaster guidelines. It states the prohibition of using the 12 common SEO tricks, which includes automatically generating spam content, and adding hidden text and links.
If your SEO marketer does not follow these guidelines, the placing of the company’s website is a low search result ranking. The worst case that could happen is banning the website from all the search engines and are rendered unsearchable.
4.) Ask if the Website will achieve a Number 1 Ranking in Different Search Engines
If the consultant’s answer is yes, they can make a number one ranking in various search engines, better to look for another SEO marketer. It is practically impossible to achieve a number one ranking in available search engines. So, if they say yes, better give up on them now and find another to improve your website’s content.
5.) Ask if they have an Experience at Improving Local Search Results
A consultant that has local expertise is a one you should hire for the job. If the labeling for the optimization of the site is a “local SEO”, the website should appear when someone nearby searches a particular keyword.
In addition, the consultant should include the business’ location. An example is the city where is and the address where is the exact located. Adding the area to the website’s title tags and Meta descriptions, it is a guarantee that it will appear on a search engine’s local listing. A local list is an online directory of businesses that is in a particular geographical area.
6.) Ask if they are Willing to Communicate the Changes made to the Site
SEO requires many changes to the website’s content, and change can happen at any time without you noticing. It is essential to learn what were the changes the consultant made to your site. Examples of changes would be changing or modifying HTML codes and redesigning the entire of some of the sites navigation and include new pages for the site.
7.) Ask if How can They Measure the Success of the SEO Campaign
The consultant must always track down the traffic sent to your website and where did it originate. Consultants should find the site’s improvement in the search engine ranking, the number of links from other sites, the various keywords searchers used, and many more.
Ask how often they will communicate the analytics with you and how will they utilize the data to improve the site's search engine rankings and the traffic continually.
8.) Ask How Often Will You Communicate
Consultants should provide their social media accounts and email addresses for constant communication at the beginning of the transaction. It is critical for the client to know the status of the job now and then.
9.) Ask About the Charges and Payment Terms
It is important to know much you will be spending on the project with the consultant and if the consultant receives payment on an hourly basis or a project basis. However, the most common of the charges in the SEO industry is project-based payments. In addition, project-based fees can vary widely depending on the size and complexity of a project.
Other questions to ask the consultant are how often invoice payments due are, and, is there an added interest with late payments?
10.) Ask What Happens When the Consultant Finishes the Job
You want to be certain that the expert states explicitly in the contract what happens if the consultant completes the job. In the contract, consultants should not change or delete any of the contents made on the site without your authorization. In addition, you should ask the consultants whether they charge any fees for early termination of the contract if so; ask them to specify it in the contract made.
Overall, the one you should hire for your SEO needs should be the one who can cater to all of your wants in a provided time. In order for you to achieve the website that is searchable to many, having the right kind of help will boost your company’s profile.
Looking for Austin SEO services? They offer SEO services that caters to the needs of your business.
However, to have many netizens searching up your website, you must consider doing an SEO marketing strategy. Search Engine Optimization, or SEO, is a methodology of strategies, techniques, and tactics used to increase the number of visitors to a website. SEO is achieved by obtaining a high-ranking placement in the results page of any search engines.
In doing SEO to your company’s website, you have two choices. You either do it yourself or hire an SEO expert to help you with the content of your site. It is better to consider the latter than the former, for other people can have different ideas on certain things. However, before hiring the expert, here are a few questions to ask them before doing so:
1.) A Request for a List of Current and Past Clients
If you want to have the best to improve the content of your site, it is better to ask for their list of current and past clients first. Here you can have a proper reference that can help you gauge out how effective the SEO marketer is. In addition, you can verify if the person has worked with other SEO campaigns before.
2.) Ask How Will They Improve Your Search Engine Ranks
The expert should provide in the proposal the strategies that they will use to improve the site’s search engine rankings. As well as the projected time that will take them to achieve their client’s SEO goals. In addition, the proposal should include an initial technical review of the website so that the client can eliminate possible problems that could lower the website’s search engine ranks.
Also, ask if the consultant offers both an “on page” and “off page” optimization. “On Page” optimization is a process of making the website search engine friendly. It involves an improvement in the website’s URL and internal linking structure, including the development of the web page title, headings, and tags.
An “Off Page” optimization includes strategies that raise the website’s awareness of the site’s content in other online references, often done in blogs, social media platforms and press releases.
3.) Ask if they Adhere to the Search Engine’s Webmaster Guidelines
When hiring a consultant, it is better to hire one that adheres to a search engines posted webmaster guidelines. It states the prohibition of using the 12 common SEO tricks, which includes automatically generating spam content, and adding hidden text and links.
If your SEO marketer does not follow these guidelines, the placing of the company’s website is a low search result ranking. The worst case that could happen is banning the website from all the search engines and are rendered unsearchable.
4.) Ask if the Website will achieve a Number 1 Ranking in Different Search Engines
If the consultant’s answer is yes, they can make a number one ranking in various search engines, better to look for another SEO marketer. It is practically impossible to achieve a number one ranking in available search engines. So, if they say yes, better give up on them now and find another to improve your website’s content.
5.) Ask if they have an Experience at Improving Local Search Results
A consultant that has local expertise is a one you should hire for the job. If the labeling for the optimization of the site is a “local SEO”, the website should appear when someone nearby searches a particular keyword.
In addition, the consultant should include the business’ location. An example is the city where is and the address where is the exact located. Adding the area to the website’s title tags and Meta descriptions, it is a guarantee that it will appear on a search engine’s local listing. A local list is an online directory of businesses that is in a particular geographical area.
6.) Ask if they are Willing to Communicate the Changes made to the Site
SEO requires many changes to the website’s content, and change can happen at any time without you noticing. It is essential to learn what were the changes the consultant made to your site. Examples of changes would be changing or modifying HTML codes and redesigning the entire of some of the sites navigation and include new pages for the site.
7.) Ask if How can They Measure the Success of the SEO Campaign
The consultant must always track down the traffic sent to your website and where did it originate. Consultants should find the site’s improvement in the search engine ranking, the number of links from other sites, the various keywords searchers used, and many more.
Ask how often they will communicate the analytics with you and how will they utilize the data to improve the site's search engine rankings and the traffic continually.
8.) Ask How Often Will You Communicate
Consultants should provide their social media accounts and email addresses for constant communication at the beginning of the transaction. It is critical for the client to know the status of the job now and then.
9.) Ask About the Charges and Payment Terms
It is important to know much you will be spending on the project with the consultant and if the consultant receives payment on an hourly basis or a project basis. However, the most common of the charges in the SEO industry is project-based payments. In addition, project-based fees can vary widely depending on the size and complexity of a project.
Other questions to ask the consultant are how often invoice payments due are, and, is there an added interest with late payments?
10.) Ask What Happens When the Consultant Finishes the Job
You want to be certain that the expert states explicitly in the contract what happens if the consultant completes the job. In the contract, consultants should not change or delete any of the contents made on the site without your authorization. In addition, you should ask the consultants whether they charge any fees for early termination of the contract if so; ask them to specify it in the contract made.
Overall, the one you should hire for your SEO needs should be the one who can cater to all of your wants in a provided time. In order for you to achieve the website that is searchable to many, having the right kind of help will boost your company’s profile.
Looking for Austin SEO services? They offer SEO services that caters to the needs of your business.